33% Lift In Our Conversions

Insights from Two Cents Consulting drove a 33% lift in our conversions. All of our key customer behaviour data, for both our product and our website, was spread over multiple databases and worksheets. Two Cents put all of the information together and institutionalised a process of email marketing. Two Cents quickly identified and acted on multiple roadblocks across our customer acquisition and cross-selling processes. Two Cents’ plan and process design was essential to our growth efforts.

You Truly Get Out What You Put In. No Nonsense

We were sceptical of hiring a consulting company for expanding our market reach. We had heard negative comments and reviews of consultants in general. We were lucky to have stumbled on Two Cents Consulting. On speaking with the team, we realised that these guys knew what they were talking about and most importantly, had identified the correct pains for a software product company in expanding the market reach. They engaged with us and gave us a precise and detailed roadmap on business and marketing strategy for our company to follow for three years. The team was a pleasure to work with and was very focused on our goals being achieved.

We Didn’t Know Where To Start

Two Cents provided us with a complete marketing plan including offline and online channels. Subramaniam (Subbu) was our contact person in the Two Cents team. He is an absolute guru in the marketing strategy and brand-building space. With their plan and Subbu’s assistance in executing it, we added 106 clients in six months. Our customers started recognizing us with our name even if they were not working with us initially. Considering that we had spent three years in the business and were not known outside our small customer base, this was an amazing achievement for us.