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inQsights

About The Client

IN3X “Inqubex” Consulting is a niche HR consulting company established in 2009 by experienced HR professionals with the explicit intent of providing clients in India with high-quality, efficient, and implementable consulting advice.

They work with organizations to build their people management capabilities and resolve potential issues; they assist in building lasting impact by upgrading their clients’ capabilities for the future.

Besides its specialized HR Advisory solutions, IN3X offers its clients, a blend of Management Consulting, Technology Enablement, Resourcing, and Outsourcing solutions utilizing its professional network.

Background

Capturing the Middle East market

Business Requirement

  • Validate the target market for the product and personal brand launch
  • Personal brand building
  • Go to Market plans for all the products
    • Design the plan for each product
    • Execute digital and social media campaigns for the launch
    • Create a website/microsite for the products
    • Search engine optimization of the website/microsite
    • Design marketing collateral for every identified channel
  • Targeted prospect development
    • Target B2B contact lists based on the criteria (Industry/Department/Designation, etc.)
    • Digital and Social media campaigns
    • Email/Newsletter marketing

Solution Implemented

Go to Market Planning

  • Validate the identified target market for product-market fitment
    • Identify USPs from the market
    • The identified target segments are mentioned in the annexure (Presentation Name)
  • Develop key messaging and value propositions in line with overall product-market fitment
  • Develop the brand position for each product as per the product-market fitment
  • Develop the website, digital and social media marketing plans for each product

Personal Brand Building

  • Determine value proposition for the identified market
    • Targeted messaging to the identified market
    • Create stories from engagements and assignments done in the Indian market
  • Develop the content strategy for the website, digital and social media marketing plans
    • Podcasts
    • Infographics
    • Self-deprecating video sessions
    • Blogs and Vlogs
    • Slideshows
    • Quora
  • Build a community across social media platforms and the website

Campaign Execution

Program Lead on the implementation of the marketing plans for each product and the personal brand while disseminating marketing material more widely across identified markets.
This will cover all marketing channels

  • Website
  • Digital marketing
    • Search Engine Optimisation
    • Content creation
  • Social Media Marketing
    • LinkedIn
    • Twitter
    • YouTube
  • Blogs and Vlogs
    • Owned Media
    • Third-party Media

Collateral creation

  • Presentations and brochures
  • Email templates
  • Case studies
  • White papers/Thought leadership articles
  • Videos

Program manager for the identified scope of work

Business Impact

TCC was successful in helping inQsights with its product launch and branding in the Middle East.

We efficaciously managed to increase their number of followers and social media engagement.

If you are a forward-thinking business, one that is looking to stand for something more than what you sell and that wants to inspire the audiences who matter most, then you’ve come to the right place!

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