The strategies for marketing and branding are designed through integrated approach by marrying the business goals, the targeted audience, demographics, then market intel, consumer behaviour and the projected future growth.
When the campaigns are well planned considering the different aspects as stated in effective strategies, the ROI is in line with the goals to be achieved. Hence, the intangible – tangible wins can be assured that ultimately lead to revenue growth.
Without thorough research, we can stray easily from achieving the goals. Consulting brings in the mix of research -market intelligence and experience on the table that enables one to have a holistic perspective and hence plan for effective campaigns.
We prefer to undertake end to end marketing and branding projects as that gives us a stronger hold on ensuring the ROI. However, we accept both one time and retainer projects.
A well planned campaign will certainly give a good ROI. It depends on the nature of a campaign – organic, inorganic plus whether it is promotional or sales or brand recall, etc. Both intangible and tangible results need to be taken into account. On an average, a campaign started from a scratch for brand building will take 3-6 months for its effectiveness.
Experiementing is a part of being creative. Any marketing and branding activity involves creativity. Though there is a lot of research and arket intelligence and experience integrated into any campaign, one can certainly say that each campaign is a chance that we take to achieve our goals. So on one hand we can say that we experiment and yet on other hand we assure that thecampaign is based on calulative pros and cons
“The content marketing is broadly of two types, short form and long form. They are Blog posts, Emails, Social media content, Guides, Ebooks, Video content, Podcast, memes,
Webinars, Case studies, White papers, Press releases, newsletters, etc.
Few Short form content examples – Meta tags, headlines and social media posts
Few Long form content examples- blogs, website content, case studies and emailers”
The content is populated based on inputs from the client, our market research about the topic and experience. We ensure that the content has originality and same is done thoriugh different forms like written material, podcasts, memes and videos.
“Today, we have major competition and to have an edge over our competition, its importnat to reach your target audience before them, at the right time and in the right manner. To boost the ROI, paid campaigns are a great way to drive traffic and leads for business growth. A well planned and executed campaign puts a brand in front of the right target audience, in larger numbers thus ensuring that the brand reach, promotion is done to achieve desired goals at a faster TAT.”
“The success of a PPC campaign depends on the then brand position, market need vs the offering, the PPC campaign strategy and execution and the goals set to achieve through the campaign.
For example, we start a PPC campaign( product vriant launch) for a well-known brand, teh conversiona can start as early as in first week as there is no prior brand positions and promotion required.
Now consider a new product launch – say a tea brand. Now the campaign may be focused on some offers or free bees combined with trust building and brand building campaigns, so the intangible results will be high that will pay in future, after 3-6 months. That too provided ,there is consistency in the marketing and branding activities”
The lead generation can done through direct mail, advertising, cold calling and email marketing, blogging, SEO, Social Media and PPC
“Some of the most common SEO myths that are debunked are:
1) Links are most important factor for SEO. —- Though links are important, that’s just a part of the process, the link should lead the prospect to right content, actionable, engaging methods that lead to the goals. So there is still lot to be done after linking.
2) You should focus on SEO rankings as no. 1 priority — Ranking depends on many factors. Ranking does not guarantee traffic or revenue. when you focus on one, there are many other things out of focus. A business needs a holistic approach for growth.
3) Content doesn’t matter — The content drives connect. A mere SEO word is not going to create the connect and emotional link. So the content does matter
4)SEO is a one time activity — Change is only constant thing. SEO is evolving and you should too. As the digital word keeps updating and also new competition keeps coming in, it’s a must to keep updating the SEO activities.
5) Buying backlinks is important – Usually when a bulk purchase is made, we tend to get many irr-relevant links. As per google, there are higher chances of having unwanted links like porn on the free sites. So one has to be very careful in backlinks as one negative link can bring down all the social media efforts and thus impact negatively on business.”
Yes! We can work with a variety of websites. If your website has a content management system, such as WordPress, it will make things easier for us. If not, we can still collaborate with you! Depending on the complexity of your website, we will either perform technical work in-house or recommend collaborating with your web developer to implement the changes we recommend.
Search engine optimization is a long-term investment, and the time it takes to see results will vary greatly depending on the amount of work required and the competitiveness of your industry. While we always strive for quick wins for our clients, you should expect to see significant results from your campaigns in at least 3-6 months.
In general, and depending on the technical specifications, your website will be launched within six to eight weeks of receiving a signed purchase order and payment, provided all necessary content and information is supplied.
Yes, all of the websites we create are fully responsive and look great on both desktop computers and mobile devices.
“Social media is an umbrella of different networks and networking platforms.
1) Social Networks: Facebook, Twitter, LinkedIn
2) Media Sharing Networks: Instagram, Snapchat, YouTube
3) Discussion Forums: Reddit, Quora, Digg
4) Bookmarking & Content Curation Networks: Pinterest, Flipboard
5) Consumer Review Networks: Yelp, Zomato, TripAdvisor
6) Blogging & Publishing Networks: WordPress, Tumblr, Medium
7) Social Shopping Networks: Polyvore, Etsy, Fancy
8) Interest-Based Networks: Goodreads, Houzz, Last.fm
9) Instant messaging – WhatsApp”
“Every product, demographic and the expected ROI can be achieved in a certain way or possible few ways. The budget of the client and the TAT for ROI plays very important role along with the product itself to decide on the selection of the social media handle. Example – most of the B2C customers prefer Facebook and Instagram while most of the B2B business prefer platforms like Twitter and Linkedin. Getting a consultative based campaign always helps for digital activities.”
Today, digital presence is mandatory. If you are not digitally present, that means you do not exist. Social media is a great tool to drive your biusiness but just alone, it’s not enough. Social media platforms are instrumental to make the connect with your potential customers, increase awareness about your brand, have brand recall, make announcements about your expansions ands achievements, create a buzz and boost your leads and sales. It’s an ever-changing space that is extremely noisy and crowded and constantly evolving. So, one needs to be consistent and also keep up with evolving trends for sustained success and competitive edge.