What Is Better? SEO vs PPC (Part One)

SEO vs PPC This question has plagued marketers since the start of the Digital Era. Most marketers are uncertain of the role of Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising in their search marketing strategy, overall, and in individual marketing campaigns. Each approach or channel has its advantages and disadvantages, where your intent and […]

What Is Better? SEO Or PPC (Part Two)

In the last article, we explored the pluses and minuses of SEO and PPC and their impact on brands and marketing plans (and lives of marketers). So today, we will get to the bottom of “Who is better?” SEO Or PPC? It, still, remains an enigmatic question without a straight answer; it can never be answered […]