Does Influencer Marketing Really Work?
Are social media influencers merely hype? Most marketers say influencer marketing works. Influencer marketing appears to be giving Traditional Advertising a run for its money. Influencers build a personal connection and segment the audience into groups of fans and followers. Hence, influencers are more effective at engaging audiences when compared to the broad blast of […]
Use Social Media To Drive Website Traffic
If your marketing person is not evaluating the social media component as part of the marketing strategy, you should consider sacking him/ her. Globally a number of people still use traditional search engines like Google, and Yahoo to gather information; increasing numbers evidence people using social media to discover websites. Today, the race for online/digital […]