About The Client

Blockchain-powered Digital Credentials Provider is working with Colleges and Educational Institutes in India


TruScholar has developed a technology-based solution to a process that has been handled in a manual and a paper-driven manner for many years.

They used Blockchain technology as its base which made the process far more secure and compliant

Business Requirement

  • Build a brand in the higher education market in India, which includes colleges and various educational institutes across India
  • Generate business across the same segment

Solution Implemented

The entire marketing was taken care of by TCC, which included brand strategy, marketing strategy, and campaign plans.

  • Website optimization and management
  • Content marketing
  • Email campaign
  • Webinars
  • Paid ads
  • SEO campaigns

Business Impact

  • Getting educational institutes and colleges in India to change a process that had worked for them for many decades and move to a technology-based solution was not only tough but almost next to impossible
  • TCC revamped design and content that included search engine optimization and several blogs, which drove traffic to the website
  • The ranking for eight optimized keywords moved from pages 10-11 to page number one over a period of five months, using only organic methods.
  • Four keywords currently rank at number three in their category on SERP number one
  • From no presence on social media to circa 1500 followers on LinkedIn in a 6-month time
  • For four weeks, the brand ranked number one for LinkedIn organic content in the same industry globally
  • Email marketing open rates are an average of 55%
    • Led to average product demos 8-9 per week
    • On boarded at least 12 customers from that campaign including one of their largest customers

Benifit Of Approach

TCC was responsible for managing all of Truscholar’s marketing, effectively acting as an outsourced marketing division for the company.

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