In the last article, we explored the pluses and minuses of SEO and PPC and their impact on brands and marketing plans (and lives of marketers).
So today, we will get to the bottom of “Who is better?”
SEO or PPC?
It, still, remains an enigmatic question without a straight answer; it can never be answered without considering the unique situation of a given brand.
Do you want leads now? Are you considering the long game? Are your website multiple devices friendly? What is the competition like in organic search? What is the cost per click in paid search? What is your brand’s goal from the campaign?
A clear digital marketing strategy and clear short- and long-term goals are essential in making an SEO or PPC decision here.
SEO and PPC
In Utopia, I would look at both SEO and PPC. They, both, have pluses and minuses and peak performance is when they are supporting each other synergistically.
The sum of parts is greater than the whole
In my experience with numerous brands, a unified search strategy that utilises both SEO and PPC is the most advantageous strategy. Results are better in each channel by utilising both paid and organic. This approach will need customisation for every business, where a marketer can develop a holistic search engine strategy for high-growth aggressive marketing.
We would love to hear your successes and experiences from using SEO, PPC, or SEO and PPC. You can reach out to us via the Contact Us page in case of queries.