What got you here won’t necessarily get you there. Scaling your business as an entrepreneur can be challenging. But it can be equally exciting. There’s a lot that you need to consider, such as cost and time, to determine whether you’re really ready for growth. But most importantly, you will need to consider how to expand and improve your service offerings.

To enter a new region, geography, industry vertical, or new offering, you must first establish whether your current brand will resonate with a new audience, and can stretch to move your organisation ahead without diluting your current brand equity.