TCC Blogs

September 15, 2021

Who Is Better? SEO vs PPC (Part One)

SEO vs PPC This question has plagued marketers since the start of the Digital Era. Most marketers are uncertain of the role of Search Engine Optimisation […]
June 1, 2021

Who Is Better? SEO Or PPC (Part Two)

In the last article, we explored the pluses and minuses of SEO and PPC and their impact on brands and marketing plans (and lives of marketers). […]
March 18, 2021

Targeted Marketing – Two Sides To This Coin

Marketing to specific groups of customers, or Targeted Marketing is one of the most key models in marketing. Marketers, over years, have identified who their customers […]
January 9, 2021

Marketing And Artificial Intelligence

Artificial Intelligence (AI) is on the cusp of bringing transformation to almost every business and Marketing, in particular, will undergo major upheaval from AI sooner rather […]
December 20, 2020

Are You Leaving Money On The Table With Untargeted Marketing?

Today, the marketer’s realm is more chaotic than ever, with a new digital choice nudging its way into the space ostensibly every day. Marketers chasing to […]
November 18, 2020

Why Should I Curate Content?

Content curation gathers, picks, classifies, remarks on, and presents the most relevant, highest-quality information to meet the brand’s audience’s needs on a particular subject. In my last […]
October 21, 2020

How Is Content Curation Relevant To Lead Nurturing?

The concept of content marketing is not novel, however it has undoubtedly spread like wildfire. While the awareness and application of content marketing continue to rise, […]
September 10, 2020

Use Social Media To Drive Website Traffic

If your marketing person is not evaluating the social media component as part of the marketing strategy, you should consider sacking him/ her. Globally a number […]
August 25, 2020

Is A Click A Correct Measure To Assess The Effectiveness Of A Display Ad?

Using a search engine today to find information is almost second nature for most of us. We use it to answer a question or reach a […]