yash mehta

January 18, 2022

Why Is Programmatic The Future Of Advertising?

Up until two years ago, the effort for advertising on digital channels was on discovering the correct match between appropriate websites and important ads to reach […]
January 18, 2022

What Happens To Marketing In The Time Of COVID-19?

In the past few weeks, globally more and more people are staying at home due to the COVID-19 infection. While a lot of them are working […]
January 18, 2022

Who Is Better? SEO Or PPC (Part One)

SEO versus PPC This question has plagued marketers since the start of the Digital Era. Most marketers are uncertain of the role of Search Engine Optimisation […]
January 18, 2022

Who Is Better? SEO Or PPC (Part Two)

In the last article, we explored the pluses and minuses of SEO and PPC and their impact on brands and marketing plans (and lives of marketers). […]
January 18, 2022

Targeted Marketing – Two Sides To This Coin

Marketing to specific groups of customers, or Targeted Marketing is one of the most key models in marketing. Marketers, over years, have identified who their customers […]
January 18, 2022

Marketing And Artificial Intelligence

Artificial Intelligence (AI) is on the cusp of bringing transformation to almost every business and Marketing, in particular, will undergo major upheaval from AI sooner rather […]
January 18, 2022

Are You Leaving Money On The Table With Untargeted Marketing?

Today, the marketer’s realm is more chaotic than ever, with a new digital choice nudging its way into the space ostensibly every day. Marketers chasing to […]
January 18, 2022

Why Should I Curate Content?

Content curation gathers, picks, classifies, remarks on, and presents the most relevant, highest-quality information to meet the brand’s audience’s needs on a particular subject. In my last […]
January 18, 2022

How Is Content Curation Relevant To Lead Nurturing?

The concept of content marketing is not novel, however it has undoubtedly spread like wildfire. While the awareness and application of content marketing continue to rise, […]