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SEO vs PPC This question has plagued marketers since the start of the Digital Era. Most marketers are uncertain of the role of Search Engine Optimisation […]

In the last article, we explored the pluses and minuses of SEO and PPC and their impact on brands and marketing plans (and lives of marketers). […]

Marketing to specific groups of customers, or Targeted Marketing is one of the most key models in marketing. Marketers, over years, have identified who their customers […]

Artificial Intelligence (AI) is on the cusp of bringing transformation to almost every business and Marketing, in particular, will undergo major upheaval from AI sooner rather […]

Today, the marketer’s realm is more chaotic than ever, with a new digital choice nudging its way into the space ostensibly every day. Marketers chasing to […]

Content curation gathers, picks, classifies, remarks on, and presents the most relevant, highest-quality information to meet the brand’s audience’s needs on a particular subject. In my last […]

The concept of content marketing is not novel, however it has undoubtedly spread like wildfire. While the awareness and application of content marketing continue to rise, […]

If your marketing person is not evaluating the social media component as part of the marketing strategy, you should consider sacking him/ her. Globally a number […]

Using a search engine today to find information is almost second nature for most of us. We use it to answer a question or reach a […]