SEO vs PPC This question has plagued marketers since the start of the Digital Era. Most marketers are uncertain of the role of Search Engine Optimisation […]
Marketing to specific groups of customers, or Targeted Marketing is one of the most key models in marketing. Marketers, over years, have identified who their customers […]
Artificial Intelligence (AI) is on the cusp of bringing transformation to almost every business and Marketing, in particular, will undergo major upheaval from AI sooner rather […]
Today, the marketer’s realm is more chaotic than ever, with a new digital choice nudging its way into the space ostensibly every day. Marketers chasing to […]
Content curation gathers, picks, classifies, remarks on, and presents the most relevant, highest-quality information to meet the brand’s audience’s needs on a particular subject. In my last […]
The concept of content marketing is not novel, however it has undoubtedly spread like wildfire. While the awareness and application of content marketing continue to rise, […]
If your marketing person is not evaluating the social media component as part of the marketing strategy, you should consider sacking him/ her. Globally a number […]